Beef & Leather

Beef & Leather

Beef & Leather

Brazil

Brazil

Brazil

Advancing Traceability in Brazilian Beef and Leather

Advancing Traceability in Brazilian Beef and Leather

Advancing Traceability in Brazilian Beef and Leather

This initiative fosters standards-based traceability in Brazil’s cattle supply chains, driving transparency, sustainability, and deforestation-free practices in beef and leather production.

This initiative fosters standards-based traceability in Brazil’s cattle supply chains, driving transparency, sustainability, and deforestation-free practices in beef and leather production.

The Challenge

The Challenge

The Challenge

Addressing Deforestation in Cattle Production

Addressing Deforestation in Cattle Production

Brazil’s cattle industry is a global leader in beef and leather exports but is simultaneously a significant contributor to deforestation, primarily in the Amazon rainforest and Cerrado regions. The rapid expansion of cattle ranching has led to severe ecological consequences, including loss of biodiversity, increased carbon emissions, and disruption to indigenous communities. To mitigate these impacts, immediate action is essential. Our initiative aims to address these challenges by enhancing supply chain visibility, ensuring responsible land management, and supporting sustainable growth of the cattle industry.

Brazil’s cattle industry is a global leader in beef and leather exports but is simultaneously a significant contributor to deforestation, primarily in the Amazon rainforest and Cerrado regions. The rapid expansion of cattle ranching has led to severe ecological consequences, including loss of biodiversity, increased carbon emissions, and disruption to indigenous communities. To mitigate these impacts, immediate action is essential. Our initiative aims to address these challenges by enhancing supply chain visibility, ensuring responsible land management, and supporting sustainable growth of the cattle industry.

Brazil’s cattle industry is a global leader in beef and leather exports but is simultaneously a significant contributor to deforestation, primarily in the Amazon rainforest and Cerrado regions. The rapid expansion of cattle ranching has led to severe ecological consequences, including loss of biodiversity, increased carbon emissions, and disruption to indigenous communities. To mitigate these impacts, immediate action is essential. Our initiative aims to address these challenges by enhancing supply chain visibility, ensuring responsible land management, and supporting sustainable growth of the cattle industry.

Ranch workers guiding cattle through a wooden chute, facilitating efficient livestock handling and organization.

Cattle, each tagged for identification, ensuring traceability and health monitoring.

Regulatory Actions

Regulatory Actions

Regulatory Actions

Implementing Deforestation-Free Standards

Implementing Deforestation-Free Standards

The implementation of robust Deforestation and Conversion-Free (DCF) standards forms the cornerstone of sustainable beef and leather production. These standards ensure ranchers adhere to strict guidelines regarding forest protection, land conversion, and sustainable pasture management. Verification systems, regular audits, and clear certification processes create accountability throughout the supply chain, assuring buyers and consumers that products are genuinely deforestation-free.

Jayson Berryhill and cattle rancher reviewing livestock data on a smartphone, ensuring accurate record-keeping and management decisions

Jayson Berryhill and cattle rancher reviewing livestock data on a smartphone, ensuring accurate record-keeping and management decisions

Jayson Berryhill and cattle rancher reviewing livestock data on a smartphone, ensuring accurate record-keeping and management decisions

Data & Technology

Data & Technology

Data & Technology

Enhancing Transparency through Innovation

Enhancing Transparency through Innovation

Advanced technologies, including satellite monitoring, blockchain, and real-time digital tracking, are employed to monitor cattle origins and movements meticulously. This transparency allows for precise tracing of beef and leather products back to their source ranches, significantly improving accountability. The initiative collaborates closely with technology providers, local ranchers, governmental organizations, and NGOs to continuously refine and adapt these digital solutions, ensuring long-term effectiveness and resilience.

Jayson Berryhill and cattle rancher using a laptop at a livestock facility, integrating technology into ranch management for better efficiency.

Jayson Berryhill and cattle rancher using a laptop at a livestock facility, integrating technology into ranch management for better efficiency.

Jayson Berryhill and cattle rancher using a laptop at a livestock facility, integrating technology into ranch management for better efficiency.

Local Implementation

Local Implementation

Local Implementation

Empowering Ranchers and Communities

Empowering Ranchers and Communities

Engaging directly with local ranchers is vital to the success of this initiative. Through training, capacity-building workshops, and active collaboration with community groups, ranchers gain the skills and tools necessary to meet sustainability standards. As a result, these ranchers can access premium markets, increase their profitability, and enhance their competitiveness on a global scale, benefiting both the environment and local economies.

Yellow livestock ear tags, crucial for tracking cattle and maintaining accurate records.

Yellow livestock ear tags, crucial for tracking cattle and maintaining accurate records.

Yellow livestock ear tags, crucial for tracking cattle and maintaining accurate records.

Measuring Impact

Measuring Impact

Measuring Impact

Continuous Monitoring and Improvement

Continuous Monitoring and Improvement

A rigorous monitoring framework evaluates the effectiveness of sustainability practices, ensuring continuous improvement in environmental outcomes. Regular assessments of cattle ranching operations, deforestation metrics, and sustainability indicators are conducted, providing critical data to stakeholders. Transparent reporting enables adaptive management, ensuring the initiative's practices remain effective, relevant, and responsive to environmental and market developments. The ongoing objective is to enhance sustainability, scale successes, and replicate impactful strategies across broader geographical regions and additional supply chains.

Other Initiatives.

Other Initiatives.

Other Initiatives.