May 10, 2024

Seafood Expo Global 2024

Industry leaders, seafood retailers, and small-scale producers gathered at the Barcelona Aquarium to highlight innovative traceability practices, sustainable aquaculture, and market access initiatives supporting the UN Global Compact Ocean Stewardship Coalition’s goals.

when

Seafood Expo Global

Where

Barcelona

May 10, 2024

Seafood Expo Global 2024

Industry leaders, seafood retailers, and small-scale producers gathered at the Barcelona Aquarium to highlight innovative traceability practices, sustainable aquaculture, and market access initiatives supporting the UN Global Compact Ocean Stewardship Coalition’s goals.

when

Seafood Expo Global

Where

Barcelona

May 10, 2024

Seafood Expo Global 2024

Industry leaders, seafood retailers, and small-scale producers gathered at the Barcelona Aquarium to highlight innovative traceability practices, sustainable aquaculture, and market access initiatives supporting the UN Global Compact Ocean Stewardship Coalition’s goals.

when

Seafood Expo Global

Where

Barcelona

Seafood Industry Leaders Gather at Barcelona Aquarium for Sustainable Traceability Event

Seafood Industry Leaders Gather at Barcelona Aquarium for Sustainable Traceability Event

Seafood Industry Leaders Gather at Barcelona Aquarium for Sustainable Traceability Event

On Wednesday, April 24th, global seafood industry leaders joined small-scale producers, NGOs, and major retailers at the world-renowned L’Aqàrium de Barcelona to advance initiatives for sustainable and traceable seafood supply chains. Hosted by Wholechain, alongside BioMar, Food Tank, Tilghman Island Seafood, the State of Virginia Seafood Products Board, and Envisible, the event brought together diverse stakeholders in a unique setting overlooking Barcelona’s historic Port Vell.

Fully Traceable Seafood Takes Center Stage

The evening began on the aquarium’s picturesque terrace, featuring panoramic views of the Barri Gòtic. Guests enjoyed responsibly sourced appetizers, including Atlantic King Crab, South African Hake, and Scottish Salmon, each accompanied by Wholechain’s QR codes offering transparency into their sourcing journeys. Suppliers featured at the event included LAMAR Seafoods, Cape Fish, Tilghman Island Seafood, Loch Duart, Scanfisk Seafood, and Arctic Crab.

Inside, surrounded by immersive aquatic displays, Wholechain CEO Jayson Berryhill opened the dinner, framing it within the broader Better Food Future initiative. This series, led by Wholechain, emphasizes traceability to accelerate collaborative action toward the UN Global Compact Ocean Stewardship Coalition’s sustainability targets.

On Wednesday, April 24th, global seafood industry leaders joined small-scale producers, NGOs, and major retailers at the world-renowned L’Aqàrium de Barcelona to advance initiatives for sustainable and traceable seafood supply chains. Hosted by Wholechain, alongside BioMar, Food Tank, Tilghman Island Seafood, the State of Virginia Seafood Products Board, and Envisible, the event brought together diverse stakeholders in a unique setting overlooking Barcelona’s historic Port Vell.

Fully Traceable Seafood Takes Center Stage

The evening began on the aquarium’s picturesque terrace, featuring panoramic views of the Barri Gòtic. Guests enjoyed responsibly sourced appetizers, including Atlantic King Crab, South African Hake, and Scottish Salmon, each accompanied by Wholechain’s QR codes offering transparency into their sourcing journeys. Suppliers featured at the event included LAMAR Seafoods, Cape Fish, Tilghman Island Seafood, Loch Duart, Scanfisk Seafood, and Arctic Crab.

Inside, surrounded by immersive aquatic displays, Wholechain CEO Jayson Berryhill opened the dinner, framing it within the broader Better Food Future initiative. This series, led by Wholechain, emphasizes traceability to accelerate collaborative action toward the UN Global Compact Ocean Stewardship Coalition’s sustainability targets.

On Wednesday, April 24th, global seafood industry leaders joined small-scale producers, NGOs, and major retailers at the world-renowned L’Aqàrium de Barcelona to advance initiatives for sustainable and traceable seafood supply chains. Hosted by Wholechain, alongside BioMar, Food Tank, Tilghman Island Seafood, the State of Virginia Seafood Products Board, and Envisible, the event brought together diverse stakeholders in a unique setting overlooking Barcelona’s historic Port Vell.

Fully Traceable Seafood Takes Center Stage

The evening began on the aquarium’s picturesque terrace, featuring panoramic views of the Barri Gòtic. Guests enjoyed responsibly sourced appetizers, including Atlantic King Crab, South African Hake, and Scottish Salmon, each accompanied by Wholechain’s QR codes offering transparency into their sourcing journeys. Suppliers featured at the event included LAMAR Seafoods, Cape Fish, Tilghman Island Seafood, Loch Duart, Scanfisk Seafood, and Arctic Crab.

Inside, surrounded by immersive aquatic displays, Wholechain CEO Jayson Berryhill opened the dinner, framing it within the broader Better Food Future initiative. This series, led by Wholechain, emphasizes traceability to accelerate collaborative action toward the UN Global Compact Ocean Stewardship Coalition’s sustainability targets.

L’Aqàrium de Barcelona - Cocktail hour on the terrace

Carlos Diaz (BioMar CEO) and Katherine Bryar (BioMar Global Marketing Director) Co-host Sustainable Seafood Event

Tackling Global Challenges Through Traceability

The Better Food Future initiative aligns with the UNGC’s five critical "Tipping Points" for sustainable oceans: seafood sustainability, decarbonized shipping, ocean energy, ocean mapping and data, and waste management. Through traceability and transparency, Wholechain supports scalable solutions that enhance market access for small-scale producers, reduce deforestation, restore biodiversity, improve food security, and reduce oceanic pollution.

The Power of Verifiable Supply Chain Data

Wholechain founders Jayson Berryhill and Mark Kaplan emphasized how traceability platforms create critical insights for sustainability efforts. By providing transparent data from source to consumer, Wholechain enables companies to demonstrate authenticity, support regulatory compliance, and address environmental, social, and governance (ESG) goals effectively.

The Better Food Future initiative aligns with the UNGC’s five critical "Tipping Points" for sustainable oceans: seafood sustainability, decarbonized shipping, ocean energy, ocean mapping and data, and waste management. Through traceability and transparency, Wholechain supports scalable solutions that enhance market access for small-scale producers, reduce deforestation, restore biodiversity, improve food security, and reduce oceanic pollution.

The Power of Verifiable Supply Chain Data

Wholechain founders Jayson Berryhill and Mark Kaplan emphasized how traceability platforms create critical insights for sustainability efforts. By providing transparent data from source to consumer, Wholechain enables companies to demonstrate authenticity, support regulatory compliance, and address environmental, social, and governance (ESG) goals effectively.

The Better Food Future initiative aligns with the UNGC’s five critical "Tipping Points" for sustainable oceans: seafood sustainability, decarbonized shipping, ocean energy, ocean mapping and data, and waste management. Through traceability and transparency, Wholechain supports scalable solutions that enhance market access for small-scale producers, reduce deforestation, restore biodiversity, improve food security, and reduce oceanic pollution.

The Power of Verifiable Supply Chain Data

Wholechain founders Jayson Berryhill and Mark Kaplan emphasized how traceability platforms create critical insights for sustainability efforts. By providing transparent data from source to consumer, Wholechain enables companies to demonstrate authenticity, support regulatory compliance, and address environmental, social, and governance (ESG) goals effectively.

Deep Sea Red Crab Tartlet Featuring Sustainable Crab from Arctic Crab in the Southeast Atlantic

Spotlight on Sustainable Aquaculture and Small-Scale Producers

The dinner highlighted three sustainable seafood showcases:

Blutopia’s Greek Meagre: The first entrée featured Meagre from LAMAR Seafoods in Rhodes, Greece, highlighting responsible aquafarming practices that protect regional biodiversity. LAMAR founder Lazaros Chatzinikolaou emphasized the value of introducing sustainable seafood choices to global consumers.

Cape Fish’s South African Yellowfin Tuna: The second course presented wild-caught tuna sourced by Cape Fish, the first South African producer awarded Best Seafood Practices (BSP) certification through support from Wholechain and Envisible. This partnership exemplifies how certifications can significantly improve small-scale producers’ access to global markets.

Blue Catfish from Chesapeake Bay: The final course featured invasive Blue Catfish, sustainably sourced from Chesapeake Bay by Tilghman Island Seafood. Representatives Pat Hudson and Mike Hutt educated attendees on the environmental benefits and economic opportunities created by responsibly harvesting this invasive species.

The dinner highlighted three sustainable seafood showcases:

Blutopia’s Greek Meagre: The first entrée featured Meagre from LAMAR Seafoods in Rhodes, Greece, highlighting responsible aquafarming practices that protect regional biodiversity. LAMAR founder Lazaros Chatzinikolaou emphasized the value of introducing sustainable seafood choices to global consumers.

Cape Fish’s South African Yellowfin Tuna: The second course presented wild-caught tuna sourced by Cape Fish, the first South African producer awarded Best Seafood Practices (BSP) certification through support from Wholechain and Envisible. This partnership exemplifies how certifications can significantly improve small-scale producers’ access to global markets.

Blue Catfish from Chesapeake Bay: The final course featured invasive Blue Catfish, sustainably sourced from Chesapeake Bay by Tilghman Island Seafood. Representatives Pat Hudson and Mike Hutt educated attendees on the environmental benefits and economic opportunities created by responsibly harvesting this invasive species.

The dinner highlighted three sustainable seafood showcases:

Blutopia’s Greek Meagre: The first entrée featured Meagre from LAMAR Seafoods in Rhodes, Greece, highlighting responsible aquafarming practices that protect regional biodiversity. LAMAR founder Lazaros Chatzinikolaou emphasized the value of introducing sustainable seafood choices to global consumers.

Cape Fish’s South African Yellowfin Tuna: The second course presented wild-caught tuna sourced by Cape Fish, the first South African producer awarded Best Seafood Practices (BSP) certification through support from Wholechain and Envisible. This partnership exemplifies how certifications can significantly improve small-scale producers’ access to global markets.

Blue Catfish from Chesapeake Bay: The final course featured invasive Blue Catfish, sustainably sourced from Chesapeake Bay by Tilghman Island Seafood. Representatives Pat Hudson and Mike Hutt educated attendees on the environmental benefits and economic opportunities created by responsibly harvesting this invasive species.

Better Food Future Barcelona Event – Keynote Opening Remarks

Championing Small-Scale Producers

Guest Caitlin Gilmour from Global Fishing Watch praised the event as an impactful platform elevating the voices of small-scale, sustainability-focused producers. Similarly, Soledad Jiron from the Dutch Entrepreneurial Development Bank highlighted how recognition encourages producers to continue sustainable practices benefiting global communities.

Guest Caitlin Gilmour from Global Fishing Watch praised the event as an impactful platform elevating the voices of small-scale, sustainability-focused producers. Similarly, Soledad Jiron from the Dutch Entrepreneurial Development Bank highlighted how recognition encourages producers to continue sustainable practices benefiting global communities.

Guest Caitlin Gilmour from Global Fishing Watch praised the event as an impactful platform elevating the voices of small-scale, sustainability-focused producers. Similarly, Soledad Jiron from the Dutch Entrepreneurial Development Bank highlighted how recognition encourages producers to continue sustainable practices benefiting global communities.

Wholechain CEO Jayson Berryhill alongside Co-hosts Pat Hudson Sr (Tilghman Island Seafood) and Mike Hutt (Virginia Seafood Products Board)

A Collaborative Effort Towards Sustainable Oceans

This Barcelona event was part of a global dinner series initiated during the 2022 UN Ocean Conference in Lisbon. The initiative consistently brings together diverse industry stakeholders to advance traceable, transparent, and sustainable seafood solutions worldwide.

Wholechain’s Better Food Future events represent a critical step toward aligning global seafood productivity with ecological health, fostering healthier oceans, and more resilient communities worldwide.

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This Barcelona event was part of a global dinner series initiated during the 2022 UN Ocean Conference in Lisbon. The initiative consistently brings together diverse industry stakeholders to advance traceable, transparent, and sustainable seafood solutions worldwide.

Wholechain’s Better Food Future events represent a critical step toward aligning global seafood productivity with ecological health, fostering healthier oceans, and more resilient communities worldwide.

View Event Gallery

This Barcelona event was part of a global dinner series initiated during the 2022 UN Ocean Conference in Lisbon. The initiative consistently brings together diverse industry stakeholders to advance traceable, transparent, and sustainable seafood solutions worldwide.

Wholechain’s Better Food Future events represent a critical step toward aligning global seafood productivity with ecological health, fostering healthier oceans, and more resilient communities worldwide.

View Event Gallery

PADNOS QR Code for Fully Traceable, Ocean-Bound Recycled Plastics

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